Blue ocean strategy :
Kim, W. Chan.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / - Boston, Mass. : Harvard Business School Press, c2005. - xv, 240 p. :
Includes bibliographical references (p. [223]-229) and index.
Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.
9781591396192 (HB) 1591396190 (hardcover : alk. paper)
New products.
Market segmentation.
HF5415.153 / .K53 2005
658.8'02 / KIM
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / - Boston, Mass. : Harvard Business School Press, c2005. - xv, 240 p. :
Includes bibliographical references (p. [223]-229) and index.
Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.
9781591396192 (HB) 1591396190 (hardcover : alk. paper)
New products.
Market segmentation.
HF5415.153 / .K53 2005
658.8'02 / KIM