Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / Arthur M. Hughes.

By:

Hughes, Arthur Middleton

Material type: Text

TextPublication details: Chicago, Ill. : Probus Pub. Co., c1994.Description: xi, 352 p. : ill. ; 24 cmISBN:

1557385513

Subject(s):

DDC classification:

658.800285574 22

LOC classification:

HF5415.126 .H843 1994

Summary: Arthur Hughes explained how to build a marketing database and use it to find new customers and maintain customer loyalty. Teaches some practical, workable principles which can used to build profitable relationships with customers that will boost customer retention rate and increase sales and profits. Whether your interest is in packaged goods, communications, retailing, financial services, or any of a hundred other industries, you will find Strategic Database Marketing tremendously helpful in developing and testing your marketing strategy.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Monograph & others	CBN HQ Library	658.800285574 HUG (Browse shelf(Opens below))	Available		31008100049564

Includes index.

Arthur Hughes explained how to build a marketing database and use it to find new customers and maintain customer loyalty. Teaches some practical, workable principles which can used to build profitable relationships with customers that will boost customer retention rate and increase sales and profits. Whether your interest is in packaged goods, communications, retailing, financial services, or any of a hundred other industries, you will find Strategic Database Marketing tremendously helpful in developing and testing your marketing strategy.

oif 19/02/15

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