Strategic database marketing :
Hughes, Arthur Middleton.
Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / Arthur M. Hughes. - Chicago, Ill. : Probus Pub. Co., c1994. - xi, 352 p. : ill. ; 24 cm.
Includes index.
Arthur Hughes explained how to build a marketing database and use it to find new customers and maintain customer loyalty. Teaches some practical, workable principles which can used to build profitable relationships with customers that will boost customer retention rate and increase sales and profits. Whether your interest is in packaged goods, communications, retailing, financial services, or any of a hundred other industries, you will find Strategic Database Marketing tremendously helpful in developing and testing your marketing strategy.
1557385513
94170810
Marketing -- Databases.
Database marketing--Planning.
Database management.
Marketing --Use of Computers
HF5415.126 / .H843 1994
658.800285574
Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / Arthur M. Hughes. - Chicago, Ill. : Probus Pub. Co., c1994. - xi, 352 p. : ill. ; 24 cm.
Includes index.
Arthur Hughes explained how to build a marketing database and use it to find new customers and maintain customer loyalty. Teaches some practical, workable principles which can used to build profitable relationships with customers that will boost customer retention rate and increase sales and profits. Whether your interest is in packaged goods, communications, retailing, financial services, or any of a hundred other industries, you will find Strategic Database Marketing tremendously helpful in developing and testing your marketing strategy.
1557385513
94170810
Marketing -- Databases.
Database marketing--Planning.
Database management.
Marketing --Use of Computers
HF5415.126 / .H843 1994
658.800285574