Marketing management /

By:

Kotler, Philip

Contributor(s):

Keller, Kevin Lane

Material type: Text

TextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006.Edition: 12th edDescription: xxxix, 733 [45] pISBN:

9780131457577
0131457578

Subject(s):

Marketing

DDC classification:

658.8 KOT

LOC classification:

HF5415.13 .K64 2006

Online resources:

Click here to access online

Summary: This text reflects changes in marketing theory and practice ... It is dedicated to helping companies, groups, and individuals adapt their marketing strategies and management to the marketplace realities of the twenty-first century.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Monograph & others	CBN ABEOKUTA BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100757687
Monograph & others	CBN AKURE BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100366786
Monograph & others	CBN BAUCHI BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100570429
Monograph & others	CBN BENIN BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100580956
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100049275
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.2	Available	31008100049283
Monograph & others	CBN KADUNA BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))		Available	31008101171276
Monograph & others	CBN KATSINA BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))		Available	31008100500723
Monograph & others	CBN MAIDUGURI BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c. 1	Available	31008100447123
Monograph & others	CBN MAKURDI BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100365796
Monograph & others	CBN MINNA BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100807243
Monograph & others	CBN OWERRI BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100472352
Monograph & others	CBN YOLA BRANCH LIBRARY General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	c.1	Available	31008100488291

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Previous	658.8/421 LAU E-commerce :	658.8 GOD This is marketing :	658.8 KEE Global marketing /	658.8 KOT Marketing management /	658.8 KOT Principles of marketing /	658.8 KOT A framework for marketing management /	658.8 KOT Marketing management /	Next

Includes bibliographical references and index.

This text reflects changes in marketing theory and practice ... It is dedicated to helping companies, groups, and individuals adapt their marketing strategies and management to the marketplace realities of the twenty-first century.

oif 17/02/15

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