Marketing management /
Kotler, Philip.
Marketing management / - 12th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2006. - xxxix, 733 [45] p. :
Includes bibliographical references and index.
This text reflects changes in marketing theory and practice ... It is dedicated to helping companies, groups, and individuals adapt their marketing strategies and management to the marketplace realities of the twenty-first century.
9780131457577 0131457578
Marketing
HF5415.13 / .K64 2006
658.8 / KOT
Marketing management / - 12th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2006. - xxxix, 733 [45] p. :
Includes bibliographical references and index.
This text reflects changes in marketing theory and practice ... It is dedicated to helping companies, groups, and individuals adapt their marketing strategies and management to the marketplace realities of the twenty-first century.
9780131457577 0131457578
Marketing
HF5415.13 / .K64 2006
658.8 / KOT