Marketing management / Philip Kotler.
Material type:
TextSeries: The Prentice Hall international series in marketingPublication details: Upper Saddle River, N.J. : Prentice Hall, c2000. Edition: 10th ed (Millennium ed.)Description: xxxii, 718, [32] p. : col. ill. ; 26 cmISBN: - 0130122173
- 8120316906
- 658.8 22
- HF5415.13 .K64 2000
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| 658.8 KOT A framework for marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Principles of marketing / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 SCH Marketing: |
Reprinted in New Delhi by Prentice-Hall of India Private Ltd.
Includes bibliographical references and indexes.
This text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents company examples.
oif 30/01/15
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