Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler. - 10th ed (Millennium ed.) - Upper Saddle River, N.J. : Prentice Hall, c2000. - xxxii, 718, [32] p. : col. ill. ; 26 cm. - The Prentice Hall international series in marketing .
Reprinted in New Delhi by Prentice-Hall of India Private Ltd.
Includes bibliographical references and indexes.
This text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents company examples.
0130122173 8120316906
98052099
Marketing--Management.
HF5415.13 / .K64 2000
658.8
Marketing management / Philip Kotler. - 10th ed (Millennium ed.) - Upper Saddle River, N.J. : Prentice Hall, c2000. - xxxii, 718, [32] p. : col. ill. ; 26 cm. - The Prentice Hall international series in marketing .
Reprinted in New Delhi by Prentice-Hall of India Private Ltd.
Includes bibliographical references and indexes.
This text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents company examples.
0130122173 8120316906
98052099
Marketing--Management.
HF5415.13 / .K64 2000
658.8