Creating powerful brands /
Material type:
TextPublication details: Oxford ; Burlington, MA : Butterworth-Heinemann, c2003.Edition: 4th edDescription: xxv, 483 pISBN: - 9781856178495 (pbk.)
- 1856178498 (pbk.)
- 658.8'27 DEC
- HD69.B7 D45 2011
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CBN ABEOKUTA BRANCH LIBRARY General Stacks | Non-fiction | 658.8'27 DEC (Browse shelf(Opens below)) | c.1 | Available | 31008100757455 | ||
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CBN UYO BRANCH LIBRARY General Stacks | Non-fiction | 658.8'27 DEC (Browse shelf(Opens below)) | C1 | Available | 31008100550355 | ||
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CBN YOLA BRANCH LIBRARY General Stacks | Non-fiction | 658.8'27 DEC (Browse shelf(Opens below)) | c.1 | Available | 31008100488903 |
Browsing CBN MAKURDI BRANCH LIBRARY shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| 658.8'02 KIM Blue ocean strategy : | 658.8'02 KIM Blue ocean strategy : | 658.8'02 PRO Strategic marketing : | 658.8'27 DEC Creating powerful brands / | 658.8'4 JOH Global marketing : | 658.8'72 BRA The social organization : | 658.COL Management theory and practice / |
Previous ed.: Oxford: Elsevier/Butterworth-Heinemann, 2003.
Includes bibliographical references and index.
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: . Summarises the latest thinking and best practice in the domain of branding . All new real marketing campaigns show how branding theories are implemented in practice . Brought right up to date with a clear European and UK focus.
nmn 13/04/17
Loan
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