Central Bank of Nigeria Library

Creating powerful brands / (Record no. 1222)

MARC details
000 -LEADER
fixed length control field 01508cam a2200313 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050204s2011 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781856178495 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1856178498 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number D45 2011
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'27
Item number DEC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name De Chernatony, Leslie,
245 10 - TITLE STATEMENT
Title Creating powerful brands /
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- Burlington, MA :
Name of publisher, distributor, etc Butterworth-Heinemann,
Date of publication, distribution, etc c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 483 p. :
500 ## - GENERAL NOTE
General note Previous ed.: Oxford: Elsevier/Butterworth-Heinemann, 2003.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: . Summarises the latest thinking and best practice in the domain of branding . All new real marketing campaigns show how branding theories are implemented in practice . Brought right up to date with a clear European and UK focus.
590 ## - Local Notes: Cataloguer & Date
Local note nmn 13/04/17
591 ## - Local Note: Item Class (Ref/Loans/Arch): Loans
Local Note: Item Class Loan
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wallace, Elaine
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Monograph & others
949 ## - LOCAL PROCESSING INFORMATION (Call No. /Shelf Ref)
Call No. /Shelf Ref 658.8'27 DEC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Total Holds Full call number Barcode Date last seen Copy number Bill Date Koha item type
    Dewey Decimal Classification     Non-fiction CBN ABEOKUTA BRANCH LIBRARY CBN ABEOKUTA BRANCH LIBRARY General Stacks 18/02/2019     658.8'27 DEC 31008100757455 18/02/2019 c.1 18/02/2019 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN AKURE BRANCH LIBRARY CBN AKURE BRANCH LIBRARY General Stacks 16/07/2018     658.8'27 DEC 31008100366711 16/07/2018 c.1 16/07/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN BAUCHI BRANCH LIBRARY CBN BAUCHI BRANCH LIBRARY General Stacks 30/08/2018     658.8'27 DEC 31008100570551 30/08/2018 c.1 30/08/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN BENIN BRANCH LIBRARY CBN BENIN BRANCH LIBRARY General Stacks 07/05/2018     658.8'27 DEC 31008100475611 07/05/2018 c.1 07/05/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN CALABAR BRANCH LIBRARY CBN CALABAR BRANCH LIBRARY General Stacks 04/02/2020     658.8'27 DEC 31008100513627 04/02/2020 c.1 04/02/2020 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN ENUGU BRANCH LIBRARY CBN ENUGU BRANCH LIBRARY General Stacks 17/12/2018     658.8'27 DEC 31008100781810 17/12/2018 c. 1 17/12/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN HQ Library CBN HQ Library General Stacks 13/10/2015     658.8'27 DEC 31008100037619 13/10/2015 c.1 13/10/2015 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN HQ Library CBN HQ Library General Stacks 13/10/2015     658.8'27 DEC 31008100037627 13/10/2015 c.2 13/10/2015 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN IBADAN BRANCH LIBRARY CBN IBADAN BRANCH LIBRARY General Stacks 06/12/2018     658.8'27 DEC 31008100736798 06/12/2018 c1 06/12/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN ILORIN BRANCH LIBRARY CBN ILORIN BRANCH LIBRARY General Stacks 06/09/2018     658.8'27 DEC 31008100827050 06/09/2018   06/09/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN JOS BRANCH LIBRARY CBN JOS BRANCH LIBRARY   22/03/2018     658.8'27 DEC 31008100379441 22/03/2018 c.1 22/03/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN KADUNA BRANCH LIBRARY CBN KADUNA BRANCH LIBRARY General Stacks 21/11/2018     658.8'27 DEC 31008101170369 21/11/2018   21/11/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN KANO BRANCH LIBRARY CBN KANO BRANCH LIBRARY General Stacks 09/11/2018     658.8'27 DEC 31008100667019 09/11/2018 c.1 09/11/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN KATSINA BRANCH LIBRARY CBN KATSINA BRANCH LIBRARY General Stacks 25/04/2018     658.8'27 DEC 31008100374384 25/04/2018   25/04/2018 Monograph & others
    Dewey Decimal Classification       CBN LAGOS LAISON OFFICE LIBRARY CBN LAGOS LAISON OFFICE LIBRARY General Stacks 09/05/2018     658.8'27 DEC 9781856178495 09/05/2018 c. 1 09/05/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN LAGOS LEARNING CENTRE LIBRARY CBN LAGOS LEARNING CENTRE LIBRARY General Stacks 19/09/2018     658.8'27 DEC 31008100717947 19/09/2018 c.1 19/09/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN MAIDUGURI BRANCH LIBRARY CBN MAIDUGURI BRANCH LIBRARY General Stacks 23/07/2019     658.8'27 DEC 31008100447966 23/07/2019 c. 1 23/07/2019 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN MAKURDI BRANCH LIBRARY CBN MAKURDI BRANCH LIBRARY General Stacks 13/10/2015     658.8'27 DEC 31008100365705 30/05/2019 c.1 13/10/2015 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN MINNA BRANCH LIBRARY CBN MINNA BRANCH LIBRARY General Stacks 28/08/2018     658.8'27 DEC 31008100588579 28/08/2018 c.1 28/08/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN OWERRI BRANCH LIBRARY CBN OWERRI BRANCH LIBRARY General Stacks 14/05/2018     658.8'27 DEC 31008100472436 14/05/2018 c.1 14/05/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN PORTHARCOURT BRANCH LIBRARY CBN PORTHARCOURT BRANCH LIBRARY General Stacks 10/05/2018     658.8'27 DEC 31008100518931 10/05/2018 C.1 10/05/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN SOKOTO BRANCH LIBRARY CBN SOKOTO BRANCH LIBRARY   28/03/2018     658.8'27 DEC 31008100400080 28/03/2018   28/03/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN UYO BRANCH LIBRARY CBN UYO BRANCH LIBRARY General Stacks 25/04/2018     658.8'27 DEC 31008100550355 25/04/2018 C1 25/04/2018 Monograph & others
    Dewey Decimal Classification     Non-fiction CBN YOLA BRANCH LIBRARY CBN YOLA BRANCH LIBRARY General Stacks 24/04/2018     658.8'27 DEC 31008100488903 24/04/2018 c.1 24/04/2018 Monograph & others