Marketing management /
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TextPublication details: Harlow, Essex. : Pearson Education, c2012.Edition: 14th ed., Global edDescription: 1 v. (various pagings)ISBN: - 9780273753360 (pbk.)
- 0273753363 (pbk.)
- 658.8 KOT
- HF5415.13 .K64 2012
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Browsing CBN HQ Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| 658.8 KOT Principles of marketing / | 658.8 KOT A framework for marketing management / | 658.8 KOT A framework for marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / |
Previous ed.: 2009.
Includes bibliographical references and index.
This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
oif 23/06/14
Loan
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