Marketing management /
Kotler, Philip.
Marketing management / - 14th ed., Global ed. - Harlow, Essex. : Pearson Education, c2012. - 1 v. (various pagings) :
Previous ed.: 2009.
Includes bibliographical references and index.
This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
9780273753360 (pbk.) 0273753363 (pbk.)
Marketing
Marketing.
HF5415.13 / .K64 2012
658.8 / KOT
Marketing management / - 14th ed., Global ed. - Harlow, Essex. : Pearson Education, c2012. - 1 v. (various pagings) :
Previous ed.: 2009.
Includes bibliographical references and index.
This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
9780273753360 (pbk.) 0273753363 (pbk.)
Marketing
Marketing.
HF5415.13 / .K64 2012
658.8 / KOT