Global marketing /
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TextPublication details: Boston ; London : Pearson, c2011.Edition: 6th ed., Global edDescription: 621 p. illISBN: - 9780273756071 (pbk.)
- 0273756079
- 658.8 KEE
- HF1416 .J63 2011
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| 658.8/421 LAU E-commerce : | 658.8/421 LAU E-commerce : | 658.8 GOD This is marketing : | 658.8 KEE Global marketing / | 658.8 KOT Principles of marketing / | 658.8 KOT Marketing management / | 658.8 KOT A framework for marketing management / |
Includes bibliographical references and indexes.
A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
oif 23/06/14
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