Global marketing /
Keegan, Warren J.
Global marketing / - 6th ed., Global ed. - Boston ; London : Pearson, c2011. - 621 p. ill:
Includes bibliographical references and indexes.
A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
9780273756071 (pbk.) 0273756079
Export marketing.
Marketing
HF1416 / .J63 2011
658.8 / KEE
Global marketing / - 6th ed., Global ed. - Boston ; London : Pearson, c2011. - 621 p. ill:
Includes bibliographical references and indexes.
A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
9780273756071 (pbk.) 0273756079
Export marketing.
Marketing
HF1416 / .J63 2011
658.8 / KEE