International marketing /

By:

Cateora, Philip R

Material type: Text

TextPublication details: Homewood, Ill. : Irwin , c1987.Edition: 6th edDescription: xvii, 839 p. :illISBN:

0256036403

Subject(s):

DDC classification:

658.84 CAT

LOC classification:

HF1009.5 .C35 1987

Summary: This reflects the pervasiveness of the competition in businesses resulting change in orientation from international marketing to the more encompassing global marketing.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.84 CAT (Browse shelf(Opens below))	Available		31008101210439

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Previous	658.83 SCH Marketing research :	658.83 SCH Marketing research :	658.834 PRO Survey of financial charcaterisitcs of consumers/	658.84 CAT International marketing /	658.84 ELE Electronic commerce 2002 :	658.84 ELE Electronic commerce 2002 :	658.88/0994 MAN The Management of instalment credit: the Australian experience /	Next

Includes index

Includes bibliographical references

This reflects the pervasiveness of the competition in businesses resulting change in orientation from international marketing to the more encompassing global marketing.

kjo 16/01/2019

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