International marketing /
Material type:
TextPublication details: Homewood, Ill. : Irwin , c1987.Edition: 6th edDescription: xvii, 839 p. :illISBN: - 0256036403
- 658.84 CAT
- HF1009.5 .C35 1987
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Monograph & others
|
CBN HQ Library General Stacks | Non-fiction | 658.84 CAT (Browse shelf(Opens below)) | Available | 31008101210439 |
Includes index
Includes bibliographical references
This reflects the pervasiveness of the competition in businesses resulting change in orientation from international marketing to the more encompassing global marketing.
kjo 16/01/2019
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