Marketing management : strategies and programs /

By:

Guiltinan, Joseph P

Contributor(s):

Paul, Gordon W

Material type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1982.Edition: 1st edDescription: xvi, 412 pISBN:

0070489203

Subject(s):

Marketing---Management

DDC classification:

658.8 GUI

LOC classification:

HF5415.13 .G84

Summary: The book covers most of the basic concepts of marketing from a decision-making perspective rather than from a descriptive perspective, although in a amore sophisticated version. It focuses more on the middle management marketing decisions.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.8 GUI (Browse shelf(Opens below))	c.1	Available		31008101213870

Includes index.

The book covers most of the basic concepts of marketing from a decision-making perspective rather than from a descriptive perspective, although in a amore sophisticated version. It focuses more on the middle management marketing decisions.

kjo 16/01/2-19

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