Marketing management :
Guiltinan, Joseph P.
Marketing management : strategies and programs / - 1st ed. - New York : McGraw-Hill, c1982. - xvi, 412 p. : - McGraw-Hill series in marketing .
Includes index.
The book covers most of the basic concepts of marketing from a decision-making perspective rather than from a descriptive perspective, although in a amore sophisticated version. It focuses more on the middle management marketing decisions.
0070489203
Marketing---Management
HF5415.13 / .G84
658.8 / GUI
Marketing management : strategies and programs / - 1st ed. - New York : McGraw-Hill, c1982. - xvi, 412 p. : - McGraw-Hill series in marketing .
Includes index.
The book covers most of the basic concepts of marketing from a decision-making perspective rather than from a descriptive perspective, although in a amore sophisticated version. It focuses more on the middle management marketing decisions.
0070489203
Marketing---Management
HF5415.13 / .G84
658.8 / GUI