Management skills in marketing /
Material type:
TextPublication details: London ; New York : McGraw-Hill (UK) , c1982.Description: xi, 150 p. :illISBN: - 0070845778 :
- 658.8 MOR
- HF5415.13 .M67 1982
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CBN CALABAR BRANCH LIBRARY General Stacks | Non-fiction | 658.8 MOR (Browse shelf(Opens below)) | c.1 | Available | 31008101032197 | ||
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CBN CALABAR BRANCH LIBRARY General Stacks | Non-fiction | 658.8 MOR (Browse shelf(Opens below)) | c.2 | Available | 31008101032205 | ||
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CBN ENUGU BRANCH LIBRARY General Stacks | Non-fiction | 658.8 MOR (Browse shelf(Opens below)) | c. 1 | Available | 31008100627815 | ||
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CBN HQ Library General Stacks | Non-fiction | 658.8 MOR (Browse shelf(Opens below)) | c.1 | Available | 31008101213896 | ||
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Monograph & others
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CBN HQ Library General Stacks | Non-fiction | 658.8 MOR (Browse shelf(Opens below)) | c.2 | Available | 31008101213904 |
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| 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 MAR Marketing in adversity / | 658.8 MOR Management skills in marketing / | 658.8 MOR Management skills in marketing / | 658.8 TEA Marketing in hospitality and tourism : | 658.8 TOU Principles of marketing / |
Includes index.
A practical guide to the skills and knowledge required by managers for effectiveness and success in marketing. Its three sections follow the the generally accepted view of managers' responsibilities - for planning, organizing and control - as applied to marketing strategy and operations.
kjo 16/01/2019
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