Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
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TextPublication details: Boston Harvard Business School Publishing Corporation c2015.Edition: Expanded editionDescription: xxviii, 287 pISBN: - 9781625274496 (alk. paper)
- 658.8'02 KIM
- HF5415.153 .K53 2015
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| 658.7'85 FRA World-class warehousing and material handling / | 658.7'85 RIC Warehouse management : | 658.8'02 KIM Blue ocean strategy : | 658.8'02 KIM Blue ocean strategy : | 658.8'02 PRO Strategic marketing : | 658.8'27 DEC Creating powerful brands / | 658.8'4 Global marketing : |
Includes bibliographical references and index.
This book presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. The expanded edition includes two new chapters and expanded third one.
osa 10/01/2019, ijb,28/01/2019
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