Blue ocean strategy :
Kim, W. Chan.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / - Expanded edition. - Boston Harvard Business School Publishing Corporation c2015. - xxviii, 287 p.
Includes bibliographical references and index.
This book presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. The expanded edition includes two new chapters and expanded third one.
9781625274496 (alk. paper)
New products.
Market segmentation.
HF5415.153 / .K53 2015
658.8'02 / KIM
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / - Expanded edition. - Boston Harvard Business School Publishing Corporation c2015. - xxviii, 287 p.
Includes bibliographical references and index.
This book presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. The expanded edition includes two new chapters and expanded third one.
9781625274496 (alk. paper)
New products.
Market segmentation.
HF5415.153 / .K53 2015
658.8'02 / KIM