Economics of strategy /
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TextPublication details: New Jersy John Wiley c2017Edition: 7th edDescription: xxii, 520 p. ; 26 cmISBN: - 9781119378761 (pbk.)
- 658.4'012 ECO
- HD30.28 .B4575 2016
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| 658.4'012 DAV Managing business analysis services : | 658.4'012 DOE Measure what matters : | 658.4'012 DRA Kellogg on strategy : | 658.4'012 ECO Economics of strategy / | 658.4'012 EZE Contemporary business strategies and models / | 658.4'012 GRA Contemporary strategy analysis / | 658.4'012 JAN International business strategy in emerging country markets : |
Revised edition of the authors' Economics of strategy, 2013.
Includes index.
The book focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment
oif 14/01/2019;
ijb, 23/01/2019
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