Economics of strategy /
Economics of strategy /
- 7th ed.
- New Jersy John Wiley c2017
- xxii, 520 p. ; 26 cm.
Revised edition of the authors' Economics of strategy, 2013. Includes index.
The book focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment
9781119378761 (pbk.)
Strategic planning
Economics - strategy
Managerial economics.
HD30.28 / .B4575 2016
658.4'012 / ECO
Revised edition of the authors' Economics of strategy, 2013. Includes index.
The book focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment
9781119378761 (pbk.)
Strategic planning
Economics - strategy
Managerial economics.
HD30.28 / .B4575 2016
658.4'012 / ECO