Introduction to electronic commerce / Efraim Turban, David King and Judy Lang.
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TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2011.Edition: 3rd ed.; International edDescription: 539 p. : ill. ; 26 cmISBN: - 9780138010140 (pbk.)
- 0138010145 (pbk.)
- 381.142 22
- HF5548.32 .T87 2011
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| 381.142 BAN e-Finance : | 381.142 HAG Out of the box : | 381.142 MAR Markets, information and communication : | 381.142 TUR Introduction to electronic commerce / | 381.1701 KRI Auction theory / | 382.09172'4 MOR Trade and developing countries : | 382.17'091724 THI Trade, the balance of payments and exchange rate policy in developing countries / |
Prev. ed. published under author: Efraim Turban.
Includes bibliographical references and index.
Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
Explore the essential concepts of electronic commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view. The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.

oif 21/05/14
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