Introduction to electronic commerce /
Turban, Efraim.
Introduction to electronic commerce / Efraim Turban, David King and Judy Lang. - 3rd ed.; International ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2011. - 539 p. : ill. ; 26 cm.
Prev. ed. published under author: Efraim Turban.
Includes bibliographical references and index.
Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
Explore the essential concepts of electronic commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view. The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
9780138010140 (pbk.) 0138010145 (pbk.)
2010006664
Electronic commerce.
HF5548.32 / .T87 2011
381.142
Introduction to electronic commerce / Efraim Turban, David King and Judy Lang. - 3rd ed.; International ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2011. - 539 p. : ill. ; 26 cm.
Prev. ed. published under author: Efraim Turban.
Includes bibliographical references and index.
Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
Explore the essential concepts of electronic commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view. The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
9780138010140 (pbk.) 0138010145 (pbk.)
2010006664
Electronic commerce.
HF5548.32 / .T87 2011
381.142