Principles of marketing /
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TextPublication details: Harlow, Essex; : Pearson Education Limited, 2012.Edition: 14th Global edDescription: 637 p. : (Multiple pagination)ISBN: - 9780273752431 (pbk)
- 027375243X
- 658.8 KOT
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| 658.7 KUI Contemporary business report writing / | 658.8/421 LAU E-commerce : | 658.8 KEE Global marketing / | 658.8 KOT Principles of marketing / | 658.8 KOT Marketing management / | 658.8 KOT Principles of marketing / | 658.8 PAL Introduction to marketing : |
Global 14th ed. by Philip Kotler, Gary Armstrong. "With mymarketinglab"
Includes bibliographical references and indexes.
The fourteenth edition of this book develops an innovative customer-value and customer-relationships framework that captures the essence of today's marketing.
oif 08/05/13
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