Principles of marketing /
Kotler, Philip.
Principles of marketing / - 14th Global ed. - Harlow, Essex; : Pearson Education Limited, 2012. - 637 p. : (Multiple pagination)
Global 14th ed. by Philip Kotler, Gary Armstrong. "With mymarketinglab"
Includes bibliographical references and indexes.
The fourteenth edition of this book develops an innovative customer-value and customer-relationships framework that captures the essence of today's marketing.
9780273752431 (pbk) 027375243X
Marketing.
658.8 / KOT
Principles of marketing / - 14th Global ed. - Harlow, Essex; : Pearson Education Limited, 2012. - 637 p. : (Multiple pagination)
Global 14th ed. by Philip Kotler, Gary Armstrong. "With mymarketinglab"
Includes bibliographical references and indexes.
The fourteenth edition of this book develops an innovative customer-value and customer-relationships framework that captures the essence of today's marketing.
9780273752431 (pbk) 027375243X
Marketing.
658.8 / KOT