000			01074cam a2200277 i 4500
008			751125t1976 mauad er 001 0 eng
020			_a0669004405
040			_aDLC _cDLC
050	0	0	_aHF5415.125 _b.P74
082	0	0	_a658.1'55 _bPRI
245	0	4	_aThe Pricing function : _ba pragmatic approach /
260			_aLexington, Mass. : _bLexington Books, _cc1976.
300			_avii, 298 p. :ill,
504			_aIncludes bibliographical references and index.
520			_aThis book has been prepared in response to marketers' need for readily information on how to price. This book draws together a number of operationally useful articles as well as several more theoretical papers. Those finally chosen are those that ultimately, will best assist the pricer in his decision-making capacity.
590			_ahza 26/07/2018
591			_aLoans
650		0	_aPricing.
650		0	_aPrice policy
650		0	_aPricing strategy
650		0	_aPricing function
700	1		_aVernon, Ivan R.
700	1		_aLamb, Charles W.
942			_2ddc _cBOOK _n
949			_a658.1'55 PRI
999			_c9379 _d9379