| 000 | 00719cam a2200229 a 4500 | ||
|---|---|---|---|
| 008 | 070108s2008 njua b 001 0 eng | ||
| 020 | _a9780132390026 (alk. paper) | ||
| 020 | _a0132390027 (alk. paper) | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF5415 _b.K636 2008 |
| 082 | 0 | 0 | _a658.8 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 | _aPrinciples of marketing / |
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2008. |
||
| 300 | _axxxii, 599, [99] p. : | ||
| 504 | _aIncludes bibliographical references (p. R-1 - R-30) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aArmstrong, Gary | |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip078/2007000562.html |
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c8654 _d8654 |
||