| 000 | 01204cam a22002894a 4500 | ||
|---|---|---|---|
| 008 | 090514s2010 njuab 001 0 eng | ||
| 020 | _a9780137009275 (alk. paper) | ||
| 020 | _a0137009275 (alk. paper) | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHD2932 _b.P73 2010 |
| 082 | 0 | 0 |
_a338.8'881724 _bPRA |
| 100 | 1 | _aPrahalad, C. K. | |
| 245 | 1 | 4 |
_aThe fortune at the bottom of the pyramid : _beradicating poverty through profits / |
| 250 | _aRevised and updated 5th anniversary ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bWharton School Pub., _cc2010. |
||
| 300 | _axxii, 407 p. : | ||
| 520 | _aThis work talks about how to serve the world's poorest people and make a profit; new strategies and tactics for building winning business in today's markets; new bottom of the pyramid trends in technology, healthcare, consumer goods, finance, and beyond; insights from top CEO succeeding in emerging markets among others. | ||
| 590 | _anmn 7/06/13 | ||
| 591 | _aLoans | ||
| 650 | 0 | _aInternational business enterprises | |
| 650 | 0 | _aNon-governmental organizations | |
| 650 | 0 | _aPoor | |
| 650 | 0 | _aEconomic assistance | |
| 650 | 0 | _aGlobalization | |
| 942 |
_2ddc _cBOOK |
||
| 949 | _a338.8'881724 PRA | ||
| 999 |
_c823 _d823 |
||