| 000 | 00937cam a22002534a 4500 | ||
|---|---|---|---|
| 008 | 030714s2004 maua b 001 0 eng | ||
| 020 | _a032120056X | ||
| 020 | _a9780321269362 | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF5548.32 _b.L38 2004 |
| 082 | 0 | 0 | _a658.8/421 LAU |
| 100 | 1 | _aLaudon, Kenneth C., | |
| 245 | 1 | 0 |
_aE-commerce : _bbusiness, technology, society / |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bPearson/Addison Wesley, _cc2004. |
||
| 300 | _a1 v. (various pagings) : | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aThe book introduces students to the concepts and practice of electronic commerce.it emphasizes the tree major forces behind e-commerce: business fundamentals, technology opportunities, and social issues. | ||
| 650 | 0 | _aElectronic commerce. | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aInformation technology. | |
| 700 | 1 | _aTraver, Carol Guercio. | |
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c7880 _d7880 |
||