000			01345cam a2200277 i 4500
008			790321t1980 nyu erb 001 0 eng
020			_a0030520969
040			_aDLC _cDLC
050	0	0	_aDT513 _b.B4
082	0	0	_a330.9'669 _bBEL
100	1		_aBelasco, Bernard I.
245	1	4	_aThe entrepreneur as culture hero : _bpreadaptations in Nigerian economic development /
260			_aNew York : _bPraeger, _cc1980.
300			_axiii, 239 p. ;
500			_a"A J. F. Bergin Publishers book."
500			_aIncludes index.
504			_aIncludes bibliographical references: p. 207-219.
520			_aThis volume is a case study in ethnomarketing, an account of how the Yoruba of Nigeria adjusted to and transformed themselves in relation to penetration by the world market. It documents the range of Yoruba cultural inventiveness in response to new commodity relations, the “crux of Westernization,” that followed upon the opening of Atlantic commerce. The emphasis, thus, is on changes and continuities in production and consumption arrangements, including ideological processes, stemming from Yoruba participation in overseas commerce.
590			_alje 19/01/2018
591			_aLoans
650		0	_aYoruba (African people).
650		0	_aEntrepreneurship.
651		0	_aNigeria.
942			_2ddc _cBOOK
949			_a330.9'669 BEL
999			_c7177 _d7177