000			01434cam a2200361 a 4500
001			2008054734
003			DLC
005			20151013135831.0
008			081222s2009 nyua b 001 0 eng
010			_a 2008054734
020			_a9780415999151
020			_a0415999154
020			_a9780415999168
020			_a0415999162
035			_a(OCoLC)ocn297222668
040			_aDLC _cDLC _dC#P _dBWX _dYDXCP _dCDX _dDLC
050	0	0	_aHD59 _b.M354 2009
082	0	0	_a659.2 _222
100	1		_aMcKee, Kathy Brittain.
245	1	0	_aApplied public relations : _bcases in stakeholder management / _cKathy Brittain McKee, Larry F. Lamb.
250			_a2nd ed.
260			_aNew York : _bRoutledge, _c2009.
300			_axiii, 288 p. : _bill. ; _c23 cm.
500			_aPrevious ed.: Applied public relations : cases in stakeholder management / Larry F. Lamb, Kathy Brittain McKee. 2005.
504			_aIncludes bibliographical references and index.
520			_aThis book is a helpful mix of processes, case studies and practical advice that will help students grow as PR generalists or PR specialists. Virtually all areas of public relations are covered well in this book.
590			_aosc 04/06/13
591			_aLoan
650		0	_aPublic relations _vCase studies.
700	1		_aLamb, Larry F.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1112/2008054734-b.html
942			_2ddc _cBOOK
999			_c597 _d597