| 000 | 01011cam a2200265 4500 | ||
|---|---|---|---|
| 008 | 740612t1974 nyuaaaaerb 001 0 eng | ||
| 020 | _a0884052907 | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHG1616.M3 _bB47 |
| 082 | 0 | 0 |
_a658.89'3321 _bBER |
| 100 | 1 | _aBerry, Leonard L., | |
| 245 | 1 | 0 | _aMarketing for the bank executive / |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bPetrocelli Books, _cc1974. |
||
| 300 | _axiii, 281 p.:ill. | ||
| 500 | _aIncludes index | ||
| 504 | _aBibliography: p. 272-277. | ||
| 520 | _aMarketing for the Bank Executive has been prepared specifically for people who are not particularly knowledgeable in marketing but who would like to become more knowledgeable. The is meant to introduce the essence of marketing, its philosophy, overall structure, and key concepts, in an orderly, logical, understandable way. | ||
| 590 | _ausc 31/05/2017 | ||
| 591 | _aLoans | ||
| 650 | 0 | _aBank marketing. | |
| 700 | 1 | _aCapaldini, L. A., | |
| 942 |
_2ddc _cBOOK |
||
| 949 | _a658.89'3321 BER | ||
| 999 |
_c5570 _d5570 |
||