000			01407pam a22003014a 4500
008			000404s2012 njua b 001 0 eng
020			_a0130185256
020			_a9780273752516 (pbk)
020			_a0273752510
040			_aDLC _cDLC
050	0	0	_aHF5415.13 _b.K636 2012
082	0	0	_a658.8 _bKOT
100	1		_aKotler, Philip.
245	1	2	_aA framework for marketing management /
250			_a5th ed. International ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2012.
300			_axv, 352 p. :
500			_a"'The fifth edition of A framework for marketing management' is a concise paperback adapted from Philip Kotler and Kevin Lane Keller's fourteenth edition of 'Marketing management'"--Preface.
504			_aIncludes bibliographical references and index.
520			_aBuilding on the broad theme of holistic marketing, this edition explores the vital role of creativity and innovation in successful marketing. Other major themes include customer value creation, marketing ethics and social responsibility, and marketing accountability. Another key theme is the impact of technology on contemporary marketing, driving developments as diverse as podcasts and marketing dashboards.
590			_aoif 08/05/13
591			_aLoans
650		0	_aMarketing
650		0	_aMarketing management
700	1		_aKeller, Kevin Lane
942			_2ddc _cBOOK
949			_a658.8 KOT
999			_c546 _d546