000			01314nam a22003137a 4500
008			161017s1994 enkad||gr|||| 001 0 eng d
020			_a9780304328253
020			_a0304328251
040			_aCBNCAT
082			_a658.8 _bTEA
100			_aTeare, Richard.
245			_aMarketing in hospitality and tourism : _ba consumer focus /
260			_aLondon ; _aNew York : _bCassell, _cc1994.
300			_aviii, 312 p . :ill,
504			_aIncludes bibliographical references and index.
520			_aThis book aims to integrate the theory and practice of hospitality and tourism marketing from the perspective of understanding, interpreting and meeting the needs of consumers. This book also addresses some of the important methodological implications of consumer research, and its comprehensive research-based examples and case study illustrations are drawn from a range of international hospitality and tourism settings.
590			_agau 17/10/2016
591			_aLoans
650			_aHospitality industry.
650			_aTourist trade.
650			_aMarketing.
650			_aHospitality industry — Marketing.
650			_aTourism — Marketing.
700			_aMazanec, Josef A.
700			_aCrawford-Welch, Simon.
700			_aCalver, Stephen
942			_2ddc _cBOOK
949			_a658.8 TEA
999			_c5011 _d5011