000 00919nam a22002417a 4500
008 160831t1994 iluabd er b 001 0 eng d
020 _a1557384924
040 _aCBNCAT
082 _a658.8
_bWEI
245 _aMarket Segmentation :
_busing demographics, psychographics and other niche marketing techniques to predict and model customer behavior /
260 _aChicago, Illinios
_aCambridge,
_bProbus Publishing Company
_cc1994
300 _aXV, 313 P.;
504 _aIncludes bibliographical references and index.
520 _aThe book was written to provide marketing practitioners and scholars with an informative, state-of- the art guide to strategically segmenting markets
590 _aopc 31/08/16
591 _aLoans
650 _aMarketing
650 _aMarket Segmentation- Planning
651 _aUnited States of America
700 _aWeinstein Art
942 _2ddc
_cBOOK
949 _a658.8 WEI
999 _c4652
_d4652