000			03380cam a22003974a 4500
001			2011016719
003			DLC
005			20151013135818.0
008			110422s2011 gw a b 100 0 eng
010			_a 2011016719
016	7		_a015812849 _2Uk
020			_a9783110263312 (Hbk)
020			_a3110263319
035			_a(OCoLC)ocn713188402
040			_aDLC _cDLC _dBTCTA _dOHX _dIXA _dAGL _dNTE _dYDXCP _dCDX _dUKMGB _dDLC
050	0	0	_aZ716.3 _b.M2925 2011
082	0	0	_a025.04'2 _223
245	0	0	_aMarketing libraries in a Web 2.0 world / _cedited by Dinesh Gupta and Réjean Savard.
260			_aBerlin ; _aNew York : _bDe Gruyter Saur, _cc2011.
300			_axiv, 161 p. : _bill. ; _c24 cm.
440	1		_aIFLA publications, _x0344-6891 ; _v145
500			_aPapers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress.
504			_aIncludes bibliographical references.
505	0		_aThe library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz.
520			_aThese proceedings focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information set ups. The Papers included (in English and French) are exploring and discussing the following aspects: general concepts of Web 2.0 and marketing of library and information organisations; how libraries are adopting Web 2.0 marketing strategies; marketing libraries to clients in using Web 2.0 tool; international trends; interesting cases of marketing through web 2.0 tools.
546			_aPapers in English and French.
590			_arua 08/05/13
591			_aLoans
650		0	_aLibraries _xMarketing _vCongresses.
650		0	_aOnline social networks _xLibrary applications _vCongresses.
650		0	_aWeb 2.0 _vCongresses.
700	1		_aGupta, Dinesh K.
700	1		_aSavard, Réjean, _d1950-
710	2		_aInternational Federation of Library Associations and Institutions. _bManagement and Marketing Section.
942			_2ddc _cBOOK
999			_c429 _d429