000			01786cam a22002774a 4500
008			000829t2001 mauaaaaerb 001 0 eng
020			_a0072465212 (alk. paper)
040			_aDLC _cDLC
050	0	0	_aHF5548.32 _b.R39 2001
082	0	0	_a381.142 _bRAY
100	1		_aRayport, Jeffrey F.
245	1	0	_aE-commerce /
246	3		_aEcommerce
260			_aBoston : _bMcGraw-Hill/Irwin Marketspace , _cc2001.
300			_axxxv, 420 p. :ill,
504			_aIncludes bibliographical references and indexes.
520			_aThis book is written for present and future practitioners who need a solid foundation in all aspects of conducting business in the New Economy. The authors focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. The book present a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. The authors provide a deep exploration of core concepts of New Economy strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice
590			_alje 20/07/2016
591			_aLoans
650		0	_aElectronic commerce.
650		0	_aInternet advertising.
650		0	_aInternet marketing.
700	1		_aJaworski, Bernard J.
942			_2ddc _cBOOK
949			_a381.142 RAY
999			_c4011 _d4011