000 00537nas a2200169Ia 4500
008 150731s1997 xx 000 0 und d
022 _a1094-9968
245 _aJournal of Interactive Marketing
247 _aFormerly known as Journal of Direct Marketing;
260 _c1997
_bElsevier
362 _a11 (1), 1997
_zFirst Issue Online detail
362 _a25 (1), Feb 2011
_zFirst Issue Access Detail
500 _aSubscribed
501 _aFull text
856 _uhttp://www.sciencedirect.com/science/journal/10949968
942 _2ddc
_cJ
999 _c3620
_d3620