000 01039cam a22002658 4500
008 010801t2001 nyu gr 001 0 eng d
020 _a9780316679077
020 _a0316679070
040 _aCBNCAT
082 _a302
_bGLA
100 _aGladwell, Malcolm
245 1 4 _aThe Tipping Point :
_bhow little things can make a big difference /
260 _bNew York:
_bBack Bay Books
_bLittle Brown
_cc2001
300 _aviii,280p.:
500 _aIncludes index
520 _aTipping Point is that magic moment when an idea, trend, or social behaviour crosses a threshold, tips, and spreads like wildfire. The book brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
590 _auaj 30/7/2013, ijb 17/04/2019
591 _aLoans
650 _aSocial Psychology
650 _aContagion (Social psychology)
650 _aCausation
650 _aContext effects (Psychology)
942 _2ddc
_cBOOK
949 _a302 GLA
999 _c360
_d360