000			02734nam a22004695i 4500
003			DE-He213
005			20151013141923.0
007			cr nn 008mamaa
008			150116s2015 gw | s |||| 0|eng d
020			_a9783662447147 _9978-3-662-44714-7
024	7		_a10.1007/978-3-662-44714-7 _2doi
050		4	_aHB1-846.8
072		7	_aKCA _2bicssc
072		7	_aBUS069030 _2bisacsh
082	0	4	_a330.1 _223
100	1		_aLin, Guiping. _eauthor.
245	1	4	_aThe Principle of Profit Models _h[electronic resource] / _cby Guiping Lin, Wei Wei, Wuxiang Zhu.
260		1	_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2015.
300			_aXIV, 184 p. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aProfit sources (Stakeholders). -Fixed income -- Remaining profit -- Profit sharing -- Customer pricing -- Auction -- Combined pricing.
520			_aThis book mainly focuses on defining profit models, on how many main kinds of profit models there are, how profit models can change a company, and how to tailor a profit model to the needs of a certain company. In this context, profit models are classified as fixed-income, remaining-profit and profit-sharing, admission, toll, parking, fuel and sharing fees, profit sources, customer pricing, auction, combined pricing, etc. The logic behind all these profit models will be analyzed in detail and numerous micro-cases will be introduced. All of the micro-cases discussed are the best profit model practices used by outstanding enterprises, mainly from China and the USA (including HomeAway, Priceline, Tencent, Sina, Google, the Voice of China, CSPN and so on). These models will be complemented by a wealth of figures and additional tools to help readers better understand the principle of profit models. As such, the book not only explains “why” entrepreneurs preferred to apply a specific kind of profit model and not others, but also answers “how” they derived that model.
650		0	_aEconomics.
650		0	_aIndustrial management.
650		0	_aEntrepreneurship.
650	1	4	_aEconomics/Management Science.
650	2	4	_aEconomic Theory.
650	2	4	_aEntrepreneurship.
650	2	4	_aManagement/Business for Professionals.
700	1		_aWei, Wei. _eauthor.
700	1		_aZhu, Wuxiang. _eauthor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783662447130
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-662-44714-7
912			_aZDB-2-SBE
942			_2ddc _cEBOOK
999			_c3430 _d3430