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008			150129s2015 gw | s |||| 0|eng d
020			_a9783658087883 _9978-3-658-08788-3
024	7		_a10.1007/978-3-658-08788-3 _2doi
050		4	_aHF5410-5417.5
072		7	_aKJS _2bicssc
072		7	_aKJSM _2bicssc
072		7	_aBUS043000 _2bisacsh
082	0	4	_a658.8 _223
100	1		_aSchulte, Benjamin Krischan. _eauthor.
245	1	0	_aStaying the Consumption Course _h[electronic resource] : _bExploring the Individual Lock-in Process in Service Relationships / _cby Benjamin Krischan Schulte.
260		1	_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Gabler, _c2015.
300			_aXVII, 228 p. 28 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
520			_aBenjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author´s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp. Contents Theoretical Foundation: Path Dependence, Consumer Behavior and Service Relationship Research Model of the Consumer Lock-in Process Longitudinal Study with Service Consumers in a Higher Education Service Target Groups Researchers, teachers and students of business with a focus on consumer behavior and relationship-marketing, particularly the process in complex service relationships Executives and consultants in services companies with the core areas strategy, CRM, and customer retention The Author Benjamin Krischan Schulte obtained a Doctoral Degree in Business from Freie Universität Berlin in 2014.
650		0	_aEconomics.
650		0	_aMarketing.
650		0	_aOperations research.
650	1	4	_aEconomics/Management Science.
650	2	4	_aMarketing.
650	2	4	_aOperation Research/Decision Theory.
650	2	4	_aMarket Research.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783658087876
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-658-08788-3
912			_aZDB-2-SBE
942			_2ddc _cEBOOK
999			_c3412 _d3412