000			03316nam a22004695i 4500
003			DE-He213
005			20151013141922.0
007			cr nn 008mamaa
008			150127s2015 gw | s |||| 0|eng d
020			_a9783658078843 _9978-3-658-07884-3
024	7		_a10.1007/978-3-658-07884-3 _2doi
050		4	_aHD28-70
072		7	_aKJC _2bicssc
072		7	_aBUS041000 _2bisacsh
082	0	4	_a658.4092 _223
100	1		_aMorschett, Dirk. _eauthor.
245	1	0	_aStrategic International Management _h[electronic resource] : _bText and Cases / _cby Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes.
250			_a3rd ed. 2015.
260		1	_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Gabler, _c2015.
300			_aXIV, 561 p. 122 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aIntroduction to Strategic International Management -- The External Environment -- International Coordination -- Foreign Operation Modes -- Selected Value Chain Activities -- Selected International Business Functions.
520			_aA compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions The Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland University, Germany.
650		0	_aEconomics.
650		0	_aIndustrial management.
650	1	4	_aEconomics/Management Science.
650	2	4	_aBusiness Strategy/Leadership.
650	2	4	_aBusiness/Management Science, general.
650	2	4	_aManagement/Business for Professionals.
700	1		_aSchramm-Klein, Hanna. _eauthor.
700	1		_aZentes, Joachim. _eauthor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783658078836
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-658-07884-3
912			_aZDB-2-SBE
942			_2ddc _cEBOOK
999			_c3401 _d3401