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005			20151013141922.0
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008			141030s2015 gw | s |||| 0|eng d
020			_a9783658075415 _9978-3-658-07541-5
024	7		_a10.1007/978-3-658-07541-5 _2doi
050		4	_aHD28-70
072		7	_aKJC _2bicssc
072		7	_aBUS041000 _2bisacsh
082	0	4	_a658.4092 _223
100	1		_aSchröder, Christoph. _eauthor.
245	1	4	_aThe Replication of Retail Fashion Formats into Foreign Countries _h[electronic resource] : _bA Qualitative Analysis / _cby Christoph Schröder.
260		1	_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Gabler, _c2015.
300			_aXXI, 271 p. 11 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	1		_aHandel und Internationales Marketing Retailing and International Marketing
505	0		_aSpecification of successful format transfer strategies -- Design of core and peripheral format elements -- Strategy and format element changes over time in different countries.
520			_aChristoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail culture”, which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry. Contents Specification of successful format transfer strategies Design of core and peripheral format elements Strategy and format element changes over time in different countries  Target Groups Lecturers and students in the field of international management, marketing, and retailing Practitioners in the field of retailing, marketing and international management  About the Author Dr. Christoph Schröder defines and executes the global retail strategy, in particular for fashion within the world leader in business software. He received his doctoral degree from Trier University.
650		0	_aEconomics.
650		0	_aMarketing.
650	1	4	_aEconomics/Management Science.
650	2	4	_aBusiness Strategy/Leadership.
650	2	4	_aMarketing.
650	2	4	_aEmerging Markets/Globalization.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783658075408
830		0	_aHandel und Internationales Marketing Retailing and International Marketing
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-658-07541-5
912			_aZDB-2-SBE
942			_2ddc _cEBOOK
999			_c3399 _d3399