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| 003 | DE-He213 | ||
| 005 | 20151013141919.0 | ||
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| 008 | 140912s2015 gw | s |||| 0|eng d | ||
| 020 |
_a9783642543760 _9978-3-642-54376-0 |
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| 024 | 7 |
_a10.1007/978-3-642-54376-0 _2doi |
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| 050 | 4 | _aHD28-70 | |
| 072 | 7 |
_aKJMV6 _2bicssc |
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| 072 | 7 |
_aPDG _2bicssc |
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| 072 | 7 |
_aBUS087000 _2bisacsh |
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| 082 | 0 | 4 |
_a658.514 _223 |
| 100 | 1 |
_aGaubinger, Kurt. _eauthor. |
|
| 245 | 1 | 0 |
_aInnovation and Product Management _h[electronic resource] : _bA Holistic and Practical Approach to Uncertainty Reduction / _cby Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani. |
| 260 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2015. |
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| 300 |
_aXVI, 327 p. 199 illus. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 490 | 1 |
_aSpringer Texts in Business and Economics, _x2192-4333 |
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| 505 | 0 | _aPart I: Fundamentals of Innovation and Product Management -- Part II: Process of Innovation and Product Management -- Part III: Innovation and Product Management -- Broadening the Topic. | |
| 520 | _aMarketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aMarketing. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aInnovation/Technology Management. |
| 650 | 2 | 4 | _aProduction/Logistics/Supply Chain Management. |
| 650 | 2 | 4 | _aMarketing. |
| 700 | 1 |
_aRabl, Michael. _eauthor. |
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| 700 | 1 |
_aSwan, Scott. _eauthor. |
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| 700 | 1 |
_aWerani, Thomas. _eauthor. |
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| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783642543753 |
| 830 | 0 |
_aSpringer Texts in Business and Economics, _x2192-4333 |
|
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-642-54376-0 |
| 912 | _aZDB-2-SBE | ||
| 942 |
_2ddc _cEBOOK |
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| 999 |
_c3303 _d3303 |
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