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020 _a9783319131627
_9978-3-319-13162-7
024 7 _a10.1007/978-3-319-13162-7
_2doi
050 4 _aHF5410-5417.5
072 7 _aKJS
_2bicssc
072 7 _aKJSM
_2bicssc
072 7 _aBUS043000
_2bisacsh
082 0 4 _a658.8
_223
100 1 _aWilson, Elizabeth J.
_eeditor.
245 1 0 _aProceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
_h[electronic resource] /
_cedited by Elizabeth J. Wilson, William C. Black.
260 1 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2015.
300 _aXXXV, 455 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,
_x2363-6165
505 0 _aEnhancing Learning in Advanced Marketing Courses -- Current Issues in Salesforce Management -- Consumer Information Processing: Display, Visual Stimuli, and Perceived Quality -- Methods and Logic of Theory Building and Assessment -- Marketing/Promoting Services: What is it the Customers Seek? -- Retail Shopping Behavior and Other Issues -- Comparative Marketing Studies -- Issues in Marketing Planning and Strategy -- Issues in Curriculum, Student Choice and Perception -- Exploring Models and Methods in Consumer Behavior -- Competitive Challenges in Global Markets -- Improving Quality and Relationships in Service Delivery -- Global Issues in Promotion Management -- Retailing Environment and Strategy -- Customer Retention in Service Industries -- Applied Research Methods -- Teaching Marketing Management Using the Theory of Competitive Rationality (Part 1) -- New Challenges in Industrial Marketing -- Methodological Issues and Advances in International Marketing -- Marketing Channels: Structural and Behavioral Dimensions -- Building Student Competencies -- The Influences of Peripheral Cues in Advertising -- Individual Differences and Consumer Attitudes and Behaviors -- Methods of Analysis of Marketing Data -- Euromarketing: Research in Progress and Present Issues -- Country-of-Origin Studies -- Product and Price Management -- Conceptual Marketing Issues and Some Applications in Europe -- Developing and Assessing Marketing Measures -- Green Marketing and Other External Influences to Marketing Strategy -- Issues in International Retailing -- NAFTA: Issues and Problems II -- Methods and Systems for Efficiency and Effectiveness in Marketing -- Perspectives in the Evaluation of Marketing Performance -- Gender, Ethics, and Advertising Effectiveness -- Nature of Services: Strategic Implications -- Marketing Channels Relationships -- Marketing Education Potpourri -- Consumer Choice Processes and Consumership -- Issues in Salesforce Motivation and Control.
520 _aThis volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 _aEconomics.
650 0 _aMarketing.
650 1 4 _aEconomics/Management Science.
650 2 4 _aMarketing.
650 2 4 _aBusiness Strategy/Leadership.
650 2 4 _aSales/Distribution/Call Center/Customer Service.
700 1 _aBlack, William C.
_eeditor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783319131610
830 0 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,
_x2363-6165
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-319-13162-7
912 _aZDB-2-SBE
942 _2ddc
_cEBOOK
999 _c3180
_d3180