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020 _a9783319131474
_9978-3-319-13147-4
024 7 _a10.1007/978-3-319-13147-4
_2doi
050 4 _aHF5410-5417.5
072 7 _aKJS
_2bicssc
072 7 _aKJSM
_2bicssc
072 7 _aBUS043000
_2bisacsh
082 0 4 _a658.8
_223
100 1 _aGomes, Roger.
_eeditor.
245 1 0 _aProceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference
_h[electronic resource] /
_cedited by Roger Gomes.
260 1 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2015.
300 _aXXVIII, 332 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,
_x2363-6165
505 0 _aHigh Technology and Computers in the Global Environment -- Advertising: Images and Differential Effects -- Pricing and Product/Brand Mangement -- Buyer Behavior and Consumer Issues -- Macromarketing and Public Policy -- Similarity, Schematicity, and Choice Clustering in Consumer Behavior -- The Marketing Concept Revisited -- Exploring Consumption Behavior Differences and Asymmetries Between Groups -- Retail Patronage and Perceived Value Across Cultures -- Strategy, Strategic Orientation, and Strategic Response -- Global Marketing Strategy -- Sales Motivation and Compensation -- Selling and Sale Management -- Free Trade and International Marketing Strategy -- Conceptual & Modeling Issues in Services Marketing -- Quantitative Methods -- Country-of-Origin and Ethnocentrism -- Emerging Issues in Professional Services Marketing -- Elements of Channel Relationships -- Positioning in Channel Relationships -- Advances in Research on Marketing of Industrial Services -- Non-Quantitative Methods -- Macromarketing in the Global Environment -- Inventory, Price and Sales Management in the Retailing Environment -- Research Areas in Channel Relationships -- Market Entry and Internationalization -- Strategic Options and Related Organizational Issues -- Marketing Education Issues.
520 _aThis volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 _aEconomics.
650 0 _aMarketing.
650 1 4 _aEconomics/Management Science.
650 2 4 _aMarketing.
650 2 4 _aBusiness Strategy/Leadership.
650 2 4 _aSales/Distribution/Call Center/Customer Service.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783319131467
830 0 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,
_x2363-6165
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-319-13147-4
912 _aZDB-2-SBE
942 _2ddc
_cEBOOK
999 _c3178
_d3178