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| 003 | DE-He213 | ||
| 005 | 20151013141915.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 141226s2015 gw | s |||| 0|eng d | ||
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_a9783319113760 _9978-3-319-11376-0 |
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| 024 | 7 |
_a10.1007/978-3-319-11376-0 _2doi |
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| 050 | 4 | _aHF5410-5417.5 | |
| 072 | 7 |
_aKJS _2bicssc |
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| 072 | 7 |
_aKJSM _2bicssc |
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| 072 | 7 |
_aBUS043000 _2bisacsh |
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| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aHintze, Stephanie. _eauthor. |
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| 245 | 1 | 0 |
_aValue Chain Marketing _h[electronic resource] : _bA Marketing Strategy to Overcome Immediate Customer Innovation Resistance / _cby Stephanie Hintze. |
| 260 | 1 |
_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2015. |
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| 300 |
_aXX, 259 p. 91 illus. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 490 | 1 |
_aContributions to Management Science, _x1431-1941 |
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| 505 | 0 | _aFocus and Scope: Introduction -- Conceptual and Methodological Foundation: Dealing with Value Chains -- Marketing Supplier Innovations -- Research Design and Methodology -- Qualitative Studies: Pilot Study -- Case Study -- Computational Modeling: Agent-Based Simulation Study -- Integrating Findings: Discussion of Findings -- Conclusions -- Appendix: Details - Pilot Study -- Details - Case Study -- Details - Agent-Based Simulation Study. | |
| 520 | _aValue Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aComputer simulation. | |
| 650 | 0 | _aMarketing. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aMarketing. |
| 650 | 2 | 4 | _aInnovation/Technology Management. |
| 650 | 2 | 4 | _aSimulation and Modeling. |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783319113753 |
| 830 | 0 |
_aContributions to Management Science, _x1431-1941 |
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| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-319-11376-0 |
| 912 | _aZDB-2-SBE | ||
| 942 |
_2ddc _cEBOOK |
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| 999 |
_c3136 _d3136 |
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