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_a9783319108643 _9978-3-319-10864-3 |
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_a10.1007/978-3-319-10864-3 _2doi |
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_aKJS _2bicssc |
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_aBUS043000 _2bisacsh |
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_a658.8 _223 |
| 100 | 1 |
_aRobinson, Jr., Leroy. _eeditor. |
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| 245 | 1 | 0 |
_aProceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference _h[electronic resource] / _cedited by Leroy Robinson, Jr. |
| 260 | 1 |
_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2015. |
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| 300 |
_aXLIII, 241 p. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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_atext file _bPDF _2rda |
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| 490 | 1 | _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science | |
| 520 | _aFounded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aMarketing. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aMarketing. |
| 650 | 2 | 4 | _aBusiness Strategy/Leadership. |
| 650 | 2 | 4 | _aSales/Distribution/Call Center/Customer Service. |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783319108636 |
| 830 | 0 | _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science | |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-319-10864-3 |
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_2ddc _cEBOOK |
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