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020 _a9783319100913
_9978-3-319-10091-3
024 7 _a10.1007/978-3-319-10091-3
_2doi
050 4 _aHF54.5-54.56
072 7 _aKJQ
_2bicssc
072 7 _aUF
_2bicssc
072 7 _aBUS083000
_2bisacsh
072 7 _aCOM039000
_2bisacsh
082 0 4 _a650
_223
100 1 _aTurban, Efraim.
_eauthor.
245 1 0 _aElectronic Commerce
_h[electronic resource] :
_bA Managerial and Social Networks Perspective /
_cby Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban.
250 _a8th ed. 2015.
260 1 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2015.
300 _aXXXIX, 793 p. 112 illus., 100 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSpringer Texts in Business and Economics,
_x2192-4333
505 0 _aOverview of Electronic Commerce -- E-Commerce: Mechanisms, Infrastructure, and Tools -- Retailing in Electronic Commerce: Products and Services -- Business-to-Business E-Commerce -- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce -- Mobile Commerce and Ubiquitous Computing -- Social Commerce: Foundations, Social Marketing, and Advertising -- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce -- E-Commerce Security and Fraud Issues and Protections -- Electronic Commerce Payment Systems -- Order Fulfillment Along the Supply Chain -- EC Strategy, Globalization, and SMEs -- Implementing EC Systems: From Justification to Successful Performance -- E-Commerce: Regulatory, Ethical, and Social Environments -- Launching a Successful Online Business and EC Projects.
520 _aThroughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
650 0 _aEconomics.
650 0 _aOperations research.
650 1 4 _aEconomics/Management Science.
650 2 4 _aIT in Business.
650 2 4 _aOperation Research/Decision Theory.
700 1 _aKing, David.
_eauthor.
700 1 _aLee, Jae Kyu.
_eauthor.
700 1 _aLiang, Ting-Peng.
_eauthor.
700 1 _aTurban, Deborrah C.
_eauthor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783319100906
830 0 _aSpringer Texts in Business and Economics,
_x2192-4333
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-319-10091-3
912 _aZDB-2-SBE
942 _2ddc
_cEBOOK
999 _c3114
_d3114